A responsible supply chain is a reliable supply chain
BD Imports is a coffee brand specialized in importing green coffee from sustainable sources in Africa and Latin American and transforming it into specialty grade coffees. They work directly with communities that supply coffee to ensure quality and equitable products. After several successful years in the hospitality industry, BD Imports is expanding into retail, which requires new packaging and marketing collateral.
Agend28 designed the new BD imports packaging for k-cups and pod lids, as well as a capabilities report, sample kit and website. The new branding has a fresh look inspired by the colors from the communities BD imports works with. By using the photographs from these communities along with modern graphic language, the brand attracts a younger market interested in sustainability, equitable compensation and quality.
- BD Imports