Mexican Initiative for Deferred Action

ABOUT

Immigration is one of the most complex challenges facing the United States. On June 15, 2012, President Obama created a new policy calling for deferred action for certain undocumented young people who came to the U.S. as children. However, many immigrants have not applied since they are usually afraid to submit any legal applications. For this reason, the New York Immigration Coalition created the Mexican Initiative for Deferred Acton (MIDA), a ground-breaking initiative to promote DACA applications and upward integration of New York’s rapidly growing Mexican community.

CHALLENGE

The New York Immigration Coalition hired Agenda28 to create the brand identity for MIDA. The design must convey the duality of two cultures and the geopolitical difference that defines legality, represent visually a movement for social change, and portray strength and confidence.

RESULT

We were inspired by the symbol of Ollin which was used by several pre-hispanic groups in Mexico to represent movement, evolution, and change. The final logo is a representation of a Mexican movement and an announcement that change is coming. It conveys strength and hope.

Learn more about MIDA here.