Pal

ABOUT

Pal is a child­care service that curates safe and enriching playdates with specialists that take full advantage of NYC’s most celebrated spaces and attractions for kids. Through the power of social play, Pal focuses on kid’s enhancement of leadership skills and character-building behaviors. The objective of the project is to create the branding of Pal, formerly Project Playdate, and the design and development of their online platform, which allows parents and caregivers to coordinate and book social care for children seamlessly.

RESULT

Pal’s branding concept focuses on social interconnectedness and how children bond and group through play. The intersecting dots and lines of children’s thread games inspired Agenda28. The elements convey continuity and are invisibly linked together. The logo also uses basic geometric shapes so children can easily recognize it.

Agenda28 designed and developed the online platform, which through a playful and dynamic user interface, allows parents to design playdates, join an existing one, create groups, and find experienced specialists that can tender to their specific needs